Content Investment
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Apple TV+ and Apple One Subscriptions Get Price Hike in US
Apple is increasing the price of Apple TV+ to $14.99 monthly and $119 annually, a move reflecting significant investment in its content library and a strategic shift. This price hike, effective immediately, aligns the service with competitors and also affects Apple One bundles. The adjustment underscores Apple’s growing reliance on its services division for revenue and profit, as evidenced by strong Q3 performance. This strategy aims to monetize content investments and maintain Apple’s premium brand image.
