Content Quality

Haier acquired a 43% stake in Autohome for $1.8 billion amid the latter’s declining revenue and profits. The move raises questions about synergy and revitalization, considering Autohome’s past issues with excessive advertising, fake users, and declining content quality which eroded user trust. Autohome’s struggles stem from prioritizing monetization over user experience, highlighted by its lead generation strategy and KPI-driven culture under previous ownership. The acquisition’s success hinges on addressing these core issues and prioritizing a sustainable future focused on user experience.