Content Recommendations

Meta is integrating its generative AI assistant, Meta AI, across Facebook, Instagram, and WhatsApp to enhance ad targeting and content recommendations starting December 16th. By analyzing user interactions with Meta AI, the system will personalize experiences, potentially showing related Reels or ads based on conversations. Voice interactions via Ray-Ban Meta glasses will also contribute. While users can’t opt out, those not using Meta AI won’t be affected. The rollout begins in the UK and EU, reflecting Meta’s push to monetize AI while navigating data privacy concerns.