Content Websites

AI search adoption is surging, with Google integrating AI Overviews, yet Google’s ad revenue surprisingly increased by 14%. This is because Google embeds ads within AI responses, potentially undermining the purpose of AI search – avoiding ads. While websites in AI results gain traffic, overall click-through rates to content websites decrease. Google defends against claims of declining traffic. The long-term impact includes a potential decline in high-quality content and increasing margin of error as AI uses AI-generated content for learning, and possible antitrust conflicts.