Corporate Reputation
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Xiaomi Tackles Black PR Amid Viral Trend: Netizens Speculate Over Culprit
On May 19, 2025, Xiaomi announced the resolution of a coordinated cyber smear campaign reported to Chinese authorities, with judicial proceedings initiated on May 15 marking a significant victory against digital disinformation. Multiple suspects faced criminal compulsory measures under public security laws, while executives swiftly addressed the issue via official channels. The case sparked widespread debate on social platforms regarding algorithmic manipulation, cybersecurity governance, and balancing public transparency with judicial due process in tech sectors.