Cosmetics

e.l.f. Beauty is expanding into the Gulf Cooperation Council (GCC) through a strategic partnership with Sephora. Launching on November 21st, e.l.f. Cosmetics will be available in all 70 Sephora stores across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, as well as on Sephora’s e-commerce platform. Supported by the “eyes.lips.finally” campaign, this move aims to tap into the GCC’s digitally engaged and lucrative market, contributing to e.l.f.’s international growth strategy.

Foxconn Chairman Branden Cheng predicts AI will revolutionize not only industries like autonomous driving and cosmetics, but also everyday experiences. He believes AI will enhance the taste of Moutai and improve the effectiveness of cosmetics via increased precision, by replicating artisan techniques. Cheng sees AI as a tireless tool to improve efficiency and iteration in various tasks, replacing human labor in repetitive or inefficient processes.