Counterfeit Goods

Pop Mart’s Labubu plush toys are experiencing soaring demand, but also facing a surge in counterfeits, particularly in Shenzhen. The collectible’s popularity has propelled Pop Mart’s app to the top of US shopping charts, with consumers eagerly awaiting restocks. Industry analysts attribute Labubu’s success to a shift in Chinese manufacturing towards cultural creation and strategic marketing, transforming a niche art form into a global phenomenon, highlighting the importance of strong product identity.