Coupang

Coupang CEO Park Dae‑jun resigned three weeks after a breach exposed personal data of nearly 34 million customers, citing responsibility for the incident. Harold Rogers, the chief administrative officer, was named interim CEO to restore confidence and stabilize operations. The leak raises concerns over brand trust, regulatory penalties under South Korea’s data‑protection law, and short‑term earnings pressure. Experts stress adopting zero‑trust architecture, comprehensive encryption, and continuous threat hunting. Coupang plans to partner with security firms, implement multi‑factor authentication, and launch a user dashboard for real‑time privacy monitoring.