creator economy

Instagram launched “Rings,” awarding 25 creators a gold ring and profile badge, chosen by figures like Adam Mosseri and Spike Lee. This comes as Meta ended its creator bonus program and brand deals decline, raising questions about Meta’s creator support strategy. While offering profile customization, the initiative emphasizes recognition over direct compensation. With rivals offering revenue-sharing and a decline in brand deals, the long-term viability of symbolic rewards remains uncertain for creators needing reliable income.

Amaze Holdings (AMZE) reported a significant 1134% revenue increase to $0.87M in Q2 2025, fueled by 200M storefront visits and 12M active creators. GMV reached $3.77M with a $50 AOV. Despite growth, the company experienced a $5.0M net loss due to increased SG&A expenses. Management anticipates sequential revenue growth in Q3/Q4 2025 and potential short-term profitability. Strategic partnerships and new platform features aim to solidify long-term success.

At BiliBili World 2024, Korean cosplayer @Yasal delivered a meticulously crafted showcase of “Brown Dust 2,” drawing acclaim but facing regulatory issues requiring operational adjustments. She urged positive fan engagement, highlighting the event’s evolution into a premier cultural expo supporting the creator economy since 2017.