creator-led commerce

Amaze CEO Aaron Day discussed the rise of creator-led commerce, where influencers transition into entrepreneurs. These creators build communities and directly monetize their influence through curated products. This model leverages authenticity and trust, bypassing traditional marketing. Platforms like Amaze provide the e-commerce infrastructure, enabling creators to focus on content and community. “Commerce by community” uses dedicated fan bases for sales, fostering co-creation and loyalty. This trend is reshaping retail and technology, with brands and tech companies increasingly focusing on these direct, authentic connections.