Creators
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YouTube Claims to Have Paid Creators Over $100 Billion Since 2021
YouTube announced it has paid over $100 billion to creators, artists, and media companies since 2021. This milestone coincides with its 20th anniversary and a 45% year-over-year increase in channels earning over $100,000 annually from TV viewership. YouTube is leveraging AI to enhance content creation, particularly within YouTube Shorts, offering tools for automated editing, music integration, and dialogue transformation. Google’s Veo 3 AI model will also integrate into Shorts, utilizing YouTube’s video library for training.
