Creators

Cloudflare has acquired AI data marketplace Human Native to better connect AI developers with content creators. This move aims to ensure creators are fairly compensated for their work used in AI training, giving them more control over their content. Human Native’s technology will be integrated into Cloudflare’s ecosystem, streamlining the process of data discovery and acquisition for developers while supporting a creator-centric digital economy and protecting the open internet.

YouTube announced it has paid over $100 billion to creators, artists, and media companies since 2021. This milestone coincides with its 20th anniversary and a 45% year-over-year increase in channels earning over $100,000 annually from TV viewership. YouTube is leveraging AI to enhance content creation, particularly within YouTube Shorts, offering tools for automated editing, music integration, and dialogue transformation. Google’s Veo 3 AI model will also integrate into Shorts, utilizing YouTube’s video library for training.