Crisis Management
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Hu Xijin Criticizes Xibei’s Apology as PR Disaster After Luo Yonghao Continues to Slam Them Despite Public Apology
Chinese restaurant chain XiBei’s public apology following criticism, including rebuttals from entrepreneur Luo Yonghao, highlights the importance of effective online public relations. Commentator Hu Xijin notes XiBei’s strong offline operations but disastrous PR, emphasizing the need for authenticity. The article suggests XiBei should focus on customer service and transparency to recover, rather than seeking quick online fixes. The case demonstrates how a disconnect between offline performance and online presence can damage brand reputation in the digital age, requiring companies to prioritize genuine engagement.
