Cultural Events

DELEÓN Tequila launched its “Bold Spirits, Rise” campaign at AfroTech 2025 in Houston, featuring Major League DJz and other DJs like Maiya Papaya and Sibby Liv, winner of DELEÓN’s “Opening Acts Pledge” contest. The campaign aims to connect with diverse audiences by embedding within culturally relevant events and fostering emerging talent. DELEÓN aims to expand the initiative to Los Angeles, Atlanta, and Chicago, resonating with innovators through music and tech aligning with its use of both American and French Oak casks.