Customer Loyalty
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88VIP Perks Refreshed: Get a Hema X Gold Membership for Just ¥88
Alibaba’s 88VIP program now offers a discounted Hema X Gold membership (¥88/$12 USD) to its subscribers, a significant reduction from the usual ¥258 ($36 USD). Existing Hema members can also leverage this benefit and re-enroll. This move, part of 88VIP’s 7th-anniversary revamp, includes new perks like preferential delivery, travel benefits, and discounted tickets. Hema saw a doubling of X Gold memberships after integrating with 88VIP. The enhanced program boasts over 20 benefits, aiming to boost customer loyalty within Alibaba’s ecosystem.