Customer Loyalty

AT&T is partnering with Gigs to embed mobile connectivity directly into consumer applications, streamlining service delivery. Gigs’ OS allows companies like Klarna to integrate cellular plans seamlessly into their apps, offering instant activation and AI-powered support. This shifts customer acquisition to digital storefronts within existing apps, reducing costs. AT&T gains a wider reach, while brands enhance loyalty and generate revenue. Fintech companies like OnePay and Majority have also launched plans on AT&T’s network using Gigs. The partnership aims to redefine the mobile experience and drive growth for both AT&T and technology brands.

Alibaba’s 88VIP program now offers a discounted Hema X Gold membership (¥88/$12 USD) to its subscribers, a significant reduction from the usual ¥258 ($36 USD). Existing Hema members can also leverage this benefit and re-enroll. This move, part of 88VIP’s 7th-anniversary revamp, includes new perks like preferential delivery, travel benefits, and discounted tickets. Hema saw a doubling of X Gold memberships after integrating with 88VIP. The enhanced program boasts over 20 benefits, aiming to boost customer loyalty within Alibaba’s ecosystem.