Cyber Week
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Amazon’s AI Edge Positions It for Holiday Shopping Domination
Analysts predict Amazon’s AI integration, particularly through its shopping assistant Rufus, will solidify its dominance during Cyber Week. JPMorgan estimates a 46% U.S. e-commerce share for Amazon, projecting Rufus could generate an additional $10 billion in annualized sales through personalization and efficiency. While facing competition and regulatory scrutiny, Amazon’s logistical infrastructure and customer base, combined with AI, position it strongly. JPMorgan reiterates a “buy” rating, highlighting Amazon’s long-term potential, encouraged by AWS growth resurgence.
