delegated decision-making

Consumers increasingly trust AI agents with shopping tasks, with 74% preferring them over friends for purchasing decisions. AI agents can negotiate, resolve issues, and manage subscriptions within set permissions. While delegation is rising for routine tasks, full autonomy in payments remains low. Consumers prioritize data safeguards, clear permissions, and recourse options. Generative AI is expected to significantly influence spending, with consumers seeking AI agents that help achieve an “idealized self.” Physical stores will evolve, focusing more on engaging experiences. Overall, consumers are selectively delegating, retaining control over high-risk or personally significant purchases.