Devices

Amazon is expected to announce device upgrades at an upcoming event, focusing on AI integration. Key devices like Echo, Fire TV, Ring, and Kindle may see updates leveraging generative AI. CEO Andy Jassy previously teased an Alexa+ compatible device lineup. Early Alexa+ user feedback is mixed, with noted inconsistencies despite improved conversational abilities. Amazon’s AI strategy includes integrating solutions like Bee’s wearable tech and AI-powered video analysis in Ring, reflecting growing competition in the AI space. The pricing strategy for Alexa+ highlights Amazon’s intent to monetize AI investments.