Digital lifeforms

The internet experiences a decline in human-generated content as AI creations proliferate. This surge fuels “Generative Engine Optimization” (GEO), a new tactic aiming to manipulate AI outputs. Legitimate applications, like Bacula Enterprises, enhance visibility with credible content. However, widespread exploitation, seen on platforms like DeepSeek, involves flooding systems with promotional content to game rankings—turning genuine products top recommendations. This arms race risks transforming the web into a battleground dominated by corporate agendas, threatening authenticity and user trust.