dynamic pricing

words.A study by Groundwork Collaborative, Consumer Reports, and More Perfect Union found that Instacart’s AI‑driven pricing tests cause shoppers to see different prices for the same items at the same stores, with nearly 75% of products showing price variance and basket‑level swings of about 7%—potentially costing a typical household $1,200 annually. Instacart says the differences stem from limited, retailer‑run experiments that don’t use personal data. The findings arrive amid growing regulatory scrutiny of algorithmic pricing and proposed legislation to ban data‑based price discrimination.