e.l.f. Beauty

e.l.f. Beauty is expanding into the Gulf Cooperation Council (GCC) through a strategic partnership with Sephora. Launching on November 21st, e.l.f. Cosmetics will be available in all 70 Sephora stores across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, as well as on Sephora’s e-commerce platform. Supported by the “eyes.lips.finally” campaign, this move aims to tap into the GCC’s digitally engaged and lucrative market, contributing to e.l.f.’s international growth strategy.

e.l.f. Beauty’s “Change the Board Game” initiative promotes boardroom inclusivity as a driver of business success. The initiative, supported by a growing network of partners, cites e.l.f. Beauty’s own diverse board and financial performance as evidence. New research from N.C. A&T shows a correlation between gender diversity on boards and Return on Equity, with companies having above-average gender diversity consistently outperforming those with less. e.l.f. Beauty encourages other companies to join the coalition.