Earnings Disclosure
-
Chef Sui Bian MCN’s Self-Destructive Gamble: How Promoting Him Became Their Downfall
A renowned culinary influencer with over a million followers revealed earning just $70 per brand deal through his MCN, far below industry norms. Contract disputes highlighted exploitative practices: MCNs claimed ownership of his success, citing unmet video quotas and content misuse, while public backlash exposed their failed discrediting tactics. The feud underscores systemic tensions in creator-MCN relationships, emphasizing talent’s dominant role in brand equity and the need for fairer distribution models in the creator economy.
