Emerging Investors

Robinhood is partnering with the U.S. Treasury and BNY Mellon to manage government-backed “Trump Accounts” for children born between 2025-2028. This initiative, offering tax-deferred accounts with a $1,000 government seed contribution, aims to democratize finance for a new generation and significantly expand Robinhood’s reach. The fee-free accounts will be managed by Robinhood, with potential future revenue from minimal ETF management fees. Over 4 million children are already enrolled, with industry giants pledging matching contributions. This partnership positions Robinhood for substantial user acquisition and brand loyalty.