Emerging Trends
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Zhou Hongyi: Where Gen Z’s Money Flows: Top 10 Destinations, Labubu Just the Tip of the Iceberg
Tech mogul Zhou Hongyi highlights a shift in Gen Z spending. Young consumers are driven by attitude and aesthetics, channeling their spending power into ten emerging trends. These include the “Good Goods” economy (IP merchandise), self-indulgence, single living, value-consciousness, pet care, holistic wellness, convenience, therapeutic experiences, personal growth, and entertainment. Gen Z prioritizes emotional gratification and quality of life, indicating a need for market adaptation.
