Emerging Trends

Huawei Music’s mid-year review highlights diverse listening habits and emerging trends. Tang Hanxiao and Lady Gaga led charts, showcasing popular new music. The platform analyzes listening across various scenarios like in-car and headphone use, and offers specialized content for spatial audio, hi-res, and cultural heritage music. With millions of tracks and advanced audio technologies, Huawei Music aims for immersive and diverse user experiences.

Tech mogul Zhou Hongyi highlights a shift in Gen Z spending. Young consumers are driven by attitude and aesthetics, channeling their spending power into ten emerging trends. These include the “Good Goods” economy (IP merchandise), self-indulgence, single living, value-consciousness, pet care, holistic wellness, convenience, therapeutic experiences, personal growth, and entertainment. Gen Z prioritizes emotional gratification and quality of life, indicating a need for market adaptation.