European EV Market

Tesla’s European sales plummeted 40% in July, marking the seventh consecutive month of decline despite overall BEV market growth. Chinese competitor BYD surged with a 225% increase. Intensifying competition, potentially coupled with brand impact from Elon Musk’s public persona and ties to the Trump administration, are contributing factors. Tesla’s global performance faces scrutiny, with concerns about its aging vehicle lineup. BYD’s aggressive European expansion, capturing over 5% market share, intensifies the pressure on Tesla and legacy automakers.