European Market

Tesla shares fell over 4% after European sales data revealed a 23% year-over-year decline in August EV registrations, contrasting with a 26% rise in overall European EV market. RBC analysts remain optimistic, projecting strong Q3 deliveries driven by U.S. tax credit incentives. Despite a challenging start, Tesla’s stock is up 5% YTD. Analysts suggest Elon Musk’s political involvement might affect the brand. Tesla plans a more affordable model to counter increasing competition.

Chinese EV makers made a strong showing at Munich’s IAA Mobility, signaling aggressive expansion plans in Europe. Companies like Xpeng and GAC aim to disrupt the market with competitive pricing, advanced technology, and innovative features. While traditional European automakers face challenges in keeping pace, they are responding with new EV models and tech advancements. The increased competition is reshaping the automotive landscape.