FMCG E-commerce

NIQ has launched its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. This solution provides a comprehensive view of FMCG e-commerce performance, aligned with NIQ’s Retail Measurement Service (RMS) for harmonized online/offline metrics. It integrates ePOS data, validated alternative sources, and advanced modeling via NIQ Discover. Southeast Asia’s e-commerce market is rapidly growing, making this solution crucial for brands needing accurate, omnichannel insights for informed decision-making and growth. Additional Southeast Asian markets are planned for 2026.