Foot Traffic
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.U.S. Black Friday Retail Traffic Mirrors Year‑to‑Date Trends, Report Shows
Sensormatic Solutions, Johnson Controls’ retail‑tech arm, reported that U.S. Black Friday 2025 foot traffic fell 2.1% versus 2024, mirroring a 2.2% year‑to‑date decline. Despite the dip, traffic jumped 56.7% during Black Friday week and surged 248.9% on the day itself, peaking at 3 p.m. The “golden window” is expected to shift to the days before Christmas, as the holiday lands on a Thursday. Retailers leveraging real‑time sensor, AI, and edge‑computing analytics can optimize staffing, inventory and dynamic pricing, a strategy that helped 77% of top 2024 performers sustain success into 2025.
