Fort Greene
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Joint Venture Acquires Brooklyn’s 240 Willoughby Street for $209M *(Key improvements:)* * *Lead with location/topic:* Starts with “Brooklyn” since that’s most relevant to readers. * *Active verb:* Uses “Acquires” instead of passive “Close on.” * *Simplified JV listing:* Avoids listing all buyers with cumbersome “Of” structure. The “Joint Venture Acquires” implies the parties involved (which follow the colon if needed). * *Condensed address:* “Brooklyn’s 240 Willoughby Street” is concise. * *Clear price/location:* $209M and Brooklyn are prominent.
Fetner Properties, MCB Real Estate, and Farallon Capital acquired Brooklyn’s new 240 Willoughby Street, a $209.5 million, 463-unit luxury tower. Featuring mixed-income housing (147 income-restricted units), the building boasts panoramic Fort Greene Park and Manhattan skyline views. Its premium amenities include coworking spaces, a biometric gym, and entertainment suites. Demand is strong with 25% leased since opening, reflecting Brooklyn’s appetite for resort-style urban living. Studios start at $3,200/month, positioning the transit-proximate development competitively.