Gaming Division

Xbox’s new chief, Asha Sharma, is implementing an ambitious strategy to boost profitability, aiming to match rivals within a year and surpass them by the mid-2030s. The plan focuses on player engagement, revitalizing exclusive console titles, leveraging IPs across media, and expanding into casual gaming, particularly through Activision Blizzard’s King division. This comes as Xbox faces revenue declines, contrasting with parent company Microsoft’s strong performance. Sharma stresses accountability for growth and a future-oriented approach, moving beyond past successes and failures. The company also plans global partnerships and significant reinvestment in franchises like Minecraft.