GCC

e.l.f. Beauty is expanding into the Gulf Cooperation Council (GCC) through a strategic partnership with Sephora. Launching on November 21st, e.l.f. Cosmetics will be available in all 70 Sephora stores across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, as well as on Sephora’s e-commerce platform. Supported by the “eyes.lips.finally” campaign, this move aims to tap into the GCC’s digitally engaged and lucrative market, contributing to e.l.f.’s international growth strategy.