Gen Z travel

Summer 2025 sees a seismic shift in car rentals, driven by demand for autonomy and experience. Domestic rentals are projected to surge 40% YoY with international bookings jumping 60%, fueled by Millennials (70% of users) and Gen Z (70% YoY growth). Transparent pricing now covers 60% of short-term rentals (+30pp YoY), resolving historical fee disputes. Social media accelerates experiential travel, with 38% of bookings influenced by “Instagrammable” themes like dopamine road trips and glamping. Gen Z’s 230% growth in EV rentals and off-grid destination demand (+70% in tier-4 cities) signal structural industry change toward emotional engagement and trust-driven consumption.