Global Bean Hunting
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Tang Wei Partners with Luckin Coffee as “Origin Advocate”: Her Biggest “Secret” Revealed
Luckin Coffee launches its “Just Drink Origin” festival, reinforcing its dedication to sourcing premium ingredients. Actress Tang Wei returns as the “Luckin Coffee Global Origin Advocate,” promoting the initiative. Since 2023, Luckin has invested heavily in its “Global Bean Hunting Program,” establishing offices and partnerships in key coffee-growing regions like Ethiopia and Brazil. This vertical integration ensures quality control and strengthens Luckin’s supply chain for coffee beans, coconuts, and jasmine flowers, solidifying its market position and driving long-term growth.
