Google Gemini

Google Cloud has launched Gemini Enterprise and Business, subscription-based AI agents targeting enterprises of all sizes. Priced at $30/$21 per user monthly, these subscriptions enable businesses to create custom AI agents integrating with platforms like Box and Salesforce, and leverage pre-built Google agents. Model Armor, a built-in security feature, addresses data privacy concerns. Google aims to automate entire processes, differentiating from OpenAI’s plugin approach. Analysts emphasize security and continuous model upgrades (Gemini 3.0) as critical for wider adoption.

Google’s “Gemini for Government” agreement with the GSA offers U.S. federal agencies access to a comprehensive AI suite, including tools like NotebookLM and Veo, at a remarkably low price of $0.47 per agency through 2026. This deal, leveraging Google’s FedRamp High authorized cloud infrastructure, aims to transform government operations. While strategically positioning Google against competitors, the pricing model and potential for vendor lock-in raise concerns about long-term sustainability and market distortion. The success hinges on implementation details and safeguards.