GovernanceGenerative AI
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BBVA Integrates ChatGPT Enterprise AI into Its Banking Operations
.BBVA has rolled out ChatGPT Enterprise to 11,000 staff, one of the largest AI deployments in banking. A pilot showed workers saved three hours weekly, with 80% daily use and thousands of custom GPTs for internal workflows. The bank now embeds LLMs into risk analysis, software development, and a new “Blue” virtual assistant for customers, while enforcing enterprise‑grade security, role‑based training, and performance monitoring. BBVA expects up to 5% operating‑cost reductions and faster product launches, positioning it as a benchmark for AI adoption in the regulated financial sector.