Government-Backed Discounts

JD.com’s 22nd “618 Shopping Festival” starts May 31 at 8:00 PM Beijing time, offering up to ¥1,000 daily subsidies via a simplified platform hub, alongside instant “Jing Vouchers” and zero-interest installment plans for JD Pay credit users. Collaborations with hardware manufacturers and government-backed discounts enable savings of up to ¥2,000 on electronics and home appliances. Diverging from rivals’ AI-driven personalization, JD integrates offline experiences like Beijing Workers’ Stadium concerts and Hunan Satellite TV’s Gen-Z-focused “Happiness Night,” blending financial services, retail, and entertainment in China’s post-pandemic consumption rebound.