Hasbro

Hasbro is showcasing a vision for “lifetime of play” at the 2026 Toy Fair. The company is focusing on strategic collaborations with major entertainment franchises, expanding its presence in collectibles, and announcing new film and TV content. Hasbro is also introducing innovative products, including interactive and AR-enabled toys made with sustainable materials. This integrated approach aims to create a comprehensive ecosystem where play, entertainment, and technology converge, fostering enduring consumer engagement and brand loyalty.