Health tech investment

Chinese entrepreneur Zhang Zetian sparked discussions on executive fitness by launching a public workout challenge, sharing gym updates and a post-training photo in athletic wear. Known for blending lifestyle content with consumer trends, her fitness advocacy—dating to 2021—aligns with global executive wellness priorities like functional strength. The trend coincides with China’s $15B corporate wellness market growth, exemplified by Xiaomi founder Lei Jun’s 2025 fitness pledge. Analysts note such public fitness commitments merge personal branding with commercial strategy, tapping into luxury activewear and health tech investments amid projections of 12% annual growth for China’s fitness app sector through 2030.