Healthy Home
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Gree Renaming to “Dong Mingzhu Healthy Home”? Official Denial Issued
Gree Electric’s WeChat account renaming sparked speculation, but the change is related to launching an online “Dong Mingzhu Healthy Home” store. Tencent’s naming policies necessitated the shift. This follows the success of “Dong Mingzhu Healthy Home,” leveraging Dong Mingzhu’s personal brand to boost market awareness and validate Gree’s brand strategy. Gree plans to establish 10,000 such stores nationwide. Dong Mingzhu emphasizes her contribution to Gree’s success.
