Heineken

Heineken Holding N.V. provided an update on its share buyback program. Between June 30 and July 4, 2025, the company repurchased 42,006 shares at an average price of €65.07, bringing the total acquired to 1,301,287 shares for €88,261,067. Weekly updates are available on their website. The company continues to focus on its stake in Heineken N.V., emphasizing innovation, brand investment, and sustainability.

Heineken embraces football fan superstition ahead of the UEFA Champions League Final. The brand is sending a self-proclaimed “jinx,” Marco Simeone, to a remote bar to watch the game, reflecting the survey that shows widespread superstitious rituals among fans. This quirky campaign highlights fan beliefs and the passionate culture around the sport.