Hometown Heroes Day

Tractor Supply Company celebrated National Hometown Heroes Day across 2,300+ stores, donating $500 per store to local fire, police, and veteran organizations – totaling over $1 million. The celebrations included Touch-a-Truck events, thank-you note stations, and a digital “Honor Wall”, uniting communities to recognize their local heroes. The initiative reflects the company’s strategic focus on rural communities and its commitment to social responsibility, fostering customer loyalty and brand affinity. Tractor Supply has donated over $3 million to support military personnel, veterans, and first responders since the initiative began in 2024.