Honesty

Facing scrutiny over its “Duoban” trademark, instant noodle brand Baixiang swiftly rebranded its products, replacing the term with accurate weight descriptions. This move, costing the company potentially millions, showcases a commitment to transparency and consumer trust. Baixiang’s actions, a stark contrast to industry norms, highlight its dedication to honesty and quality, establishing a new standard within the FMCG sector, rooted in a long-standing promise of safe and reliable products.