Ice Cream Market
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Summer Ice Cream Sales Dominated by $3-$5 Options: Demand Drops Above $10
The 2025 summer ice cream market shows mid-range options ($3-$5) dominating, capturing nearly half the sales, while premium ice cream (over $10) faces challenges. Zhong Xue Gao filed for bankruptcy, and Häagen-Dazs experienced declines in China. Value-conscious spending drives this shift, making pricing aligned with consumer power crucial for sustainability, as the ultra-premium and budget segments shrink. The mid-to-premium range emerges as the strongest force.
