Insta360

A video showing Insta360’s founder, Liu Jingkang, throwing cash at employees after the A1 drone launch went viral, sparking online debate. While some criticized the method as ostentatious, Insta360 clarified it was a playful team-building exercise to reward the R&D team’s hard work. The company expressed regret over the leaked video and unintended misinterpretations, vowing to use more effective and innovative recognition methods in the future.

DJI and Insta360, leaders in drones and panoramic cameras respectively, are intensifying their competition by entering each other’s core markets. DJI, dominating the drone sector with 70% market share, is launching its first panoramic camera, challenging Insta360’s 67.2% leadership. In response, Insta360 is entering the drone market. With saturated niche markets and increasing demand for aerial footage, this competition is expected to drive innovation and benefit consumers with better products and prices.