Instagram Rings

Instagram launched “Rings,” awarding 25 creators a gold ring and profile badge, chosen by figures like Adam Mosseri and Spike Lee. This comes as Meta ended its creator bonus program and brand deals decline, raising questions about Meta’s creator support strategy. While offering profile customization, the initiative emphasizes recognition over direct compensation. With rivals offering revenue-sharing and a decline in brand deals, the long-term viability of symbolic rewards remains uncertain for creators needing reliable income.