interest-free
-
Actuarial Consumption On the Rise: Installment-Free Purchases Surge 19% During “618” Shopping Festival
The extended “618” shopping festival saw a surge in consumers utilizing interest-free installment plans, reflecting a trend toward “efficient” spending. A 19% YoY increase in installment plan use was observed, fueled by government subsidies and merchant offerings. Longer-term plans saw higher adoption. This trend extends across various product categories, including electric vehicles, leading to sales growth. Regionally, financially aware areas like Guangdong and Zhejiang led in installment plan usage, with varying product preferences by region. This strategy benefits both consumers and merchants, boosting sales and market activity.
