Intuit

Intuit has partnered with OpenAI in a multi-year deal exceeding $100 million to integrate OpenAI’s LLMs into its financial products like TurboTax and QuickBooks. This integration, powered by Intuit’s AI system GenOS, aims to enhance user experience with personalized insights and automated tasks. Users will be able to securely link their accounts to ChatGPT for tax and financial actions, like receiving refund estimations. This deal validates OpenAI’s valuation and signifies the growing importance of AI in the finance sector. Intuit emphasizes data security within its ecosystem.

Intuit has partnered with OpenAI in a multi-year deal exceeding $100 million to integrate AI into its financial products like TurboTax and QuickBooks. The goal is to enhance user experience with personalized AI agents powered by OpenAI’s LLMs within Intuit’s GenOS. Users can securely connect their accounts to ChatGPT for tax-related and financial actions. Intuit emphasizes data privacy, keeping user information encrypted. This move aims to improve product development, marketing, and financial literacy, solidifying Intuit’s position in the AI-powered financial solutions market.