IP

Nintendo is expanding its iconic intellectual property (IP) beyond gaming into films, theme parks, and merchandise. This strategy leverages nostalgia and broad appeal to attract new audiences and drive sales of its core gaming products, like the Switch. While IP currently accounts for a small percentage of revenue, it significantly boosts hardware and software sales. However, Nintendo faces the challenge of keeping its established characters fresh and relevant, necessitating innovation and the creation of new IPs for future growth.