iPhone 18 Pro

Apple’s new strategy involves a split iPhone launch: premium models like the iPhone 18 Pro (with a price increase) and the foldable iPhone Duo debut now, while standard iPhones will launch in spring. This aims to stabilize revenue throughout the year, reduce supply chain complexity due to high component costs, and cater to the growing demand for Pro models. The iPhone Duo features dual-screen adaptations and Apple’s new C2 modem.

Apple unveiled the iPhone Duo, a foldable smartphone starting at $1,999, featuring an external and 7.6-inch internal display, powered by the new 2nm A20 Pro chip. The iPhone 18 Pro models see a $100 price hike to $1,199 and $1,299 respectively due to component shortages. Apple Watch Series 12 integrates AI for conversation summarization and health coaching. The company also introduced its proprietary C2 modem for enhanced connectivity and plans to phase out Qualcomm chips. Market reaction to the event was muted, with Apple’s stock dipping.