IRL Marketing

.OUTFRONT Media appointed Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas (from Verizon) as Vice President of Performance Marketing to accelerate its “in‑real‑life” (IRL) strategy. Minero brings cross‑platform storytelling and creator‑economy expertise from Epic Games, Twitter, and major brands, while Vyas adds AI‑driven programmatic and data‑analytics capabilities. The hires aim to blend brand building with measurable performance, leveraging new tech such as location‑based analytics, real‑time bidding, and AI‑powered campaigns for upcoming events like the 2026 Super Bowl and FIFA World Cup.