Jason Bonfig

Incoming CEO Jason Bonfig is steering Best Buy towards renewed growth with a four-pillar strategy: reinforcing its retail and tech leadership, expanding market reach, elevating customer experience, and fostering a human-centric culture. Key initiatives include leveraging AI for commerce, exploring new product categories, and introducing smaller-format stores to enter underserved markets. This approach aims to boost both physical and digital engagement, marking an enhancement rather than replacement of the existing store model, and addressing years of declining sales.